Recent trends relating to mission driven companies
Came across an interesting report about mission driven companies from November 2016 published in the UK called: “In pursuit of impact: Mission-led businesses”. A copy can be accessed here.
Some of the trends regarding mission driven companies that they identify include the following (from page 1):
- “Increasing expectations for business to adopt a responsible role in wider society. For example, nine out of ten millennials believe that he success of a business should be measured by more than just its financial performance.
- Employees becoming more optimistic about businesses that make a commitment external to themselves. One survey indicates that workers are twice as likely to be optimistic about businesses with a strong sense of purpose. These businesses are considered more likely to be resilient to future shocks and “able to stay ahead of industry disruptions; and
- The digital economy creating greater transparency, ensuring trust in business becomes ever more important at a time when public trust in business is at an all-time low.”
There are some good points to keep in mind here when thinking about our current environment and what the future might hold for the social enterprise sector as it seems likely that these trends will grow.
